Tuesday, 20 May 2014
Monday, 19 May 2014
Class and status
First of all in the clip camera shots and the mise en scene that they show can be used to represent class and status. Firstly in the beginning of the clip there is the use of shot reverse shot showing the on going conversation between these people. From these fairly close up shots it is obvious from facial features that and costume of school uniforms and large hoop earrings that these two characters are of teenage years and yet they are talking about their child together. Stereotypically this suggests that these characters are of a lower class as it is more commonly portrayed from a character of low and working class to have children young. Sound at this point can also be used to represent class and status as the accent and dialect between the pair is also suggesting these characters to be of a working class background due to them not pronouncing full words and not perfect elocution, something stereotypically suggested of the upper classes. The pace of the speech is quite fast as well which suggests that this character is scared.
Contrastingly to the appearance of the characters the house they are in appears to be very large and the décor is quite straight and proper suggesting this to be the house of a middle to upper class character. However this scene does continue to show the characters to be lower class as they have a gun and are wrecking the house which is stereotypical of a working class teenager. As the female character approaches the others from the hallway the camera angle is high above her looking down on her. This first of all suggests her innocence as this is a shot often used to look down upon an infant and shows her to be subservient. However this also could be as if the owner of the house is above this character and is looking down upon this character entering the house suggesting a higher status. It could also be that the audience are shown to be of a higher class and status than the girl so they are looking down upon her.
Due to the fact that the mise en scene and costume suggest that the girls are of a slightly higher class than the male character as they are wearing a uniform and he is wearing a hoodie, another stereotypical feature of the lower classes, the camera angles suggest that he is the one with a higher status, due to the fact that he has a gun giving him all of the power in the room. The camera angle being above the girl as she is lying on the sofa covering her head acts as sort of a point of view shot on behalf of the gunman as it allows us to see what he sees and how he is looking down at her and seeing her vulnerability and how he is the dominant one. Editing in the clip is used to create and maintain continuity throughout the clip in order to create verisimilitude. The clip does this by using continuity editing and long shots as appose to using montage editing. This allows the audience to understand the tenseness of the situation and to empathise with the girls as for them this would seem to go on forever as they are scared. This clip shows a negative representation of the working class as he feels as if the only way to sort out a situation is to shoot someone which is not necessarily a realistic representation. Because the boy has the gun it connotes that he is likely to shoot someone and is a murderer however the denotation is that he has a gun.
The non-diegetic music adds tension by being quite scary but then at points goes quiet to show the seriousness of the situation. The music builds up the audiences tension and creates an atmosphere then stops when the tension is at its height in order to achieve total engagement with the audience. During the part after the girl has been shot its as if there is no sound and the camera just completes medium close ups showing the facial expressions and reactions of the characters to the given situation.
The camera seems to be hand held instead of on a tripod which continues the natural realisticness of the scene. By using this type of filming this suggests to the audience that the situation is uneasy and wobbly which could be representing the girls emotions at this point. As the boy runs out of the house the camera tracks him with a very unsteady shot once again in order to represent how the boy would feel at this point after he shot the girl. As the lady pulls up in the car it is suggested that she is the middle class home owner as she arrives in an expensive looking car that its unlikely would be the belonging of a low/working class character.
When the camera is at a low angle in the hall pointing at the front door this has the illusion that the hall is very long. This could be important for two reasons. Firstly this makes it seem like the time in which it would take her to reach the girl who has just been shot would be longer than it actually would which is how it would probably feel to the characters. Secondly this gives the audience the sense of the distortment that all of the characters would be going through considering what has just happened. This shot also allows the audience to see more of the mise en scene and décor of the house, which by having a large hall and nicely furnished rooms further suggests a middle class person to live there.
When the boy is once again shown running down the street and over gates and fences the location of the house seems to be that of a lower working class area. Stereotypically the broken and mismatched fences suggest that these houses are possibly council owned and rented by the working and lower classes which contrasts with the inner décor of the house and the personal belongings such as the furnishings and car. Over all there are objects which connote both working and middle class in this clip which are shown throughout in the mise-en-scene, Camera work, editing and sound.
Thursday, 15 May 2014
Thursday, 8 May 2014
Homework - Tuesday 13th
Cross media convergence and synergy are vital processes in the successful marketing of media products...
Cross media convergence - is when different media's are released at the same time to increase advertising and make more profit. An example of synergy is Disney released high school musical on DvD, a round track and a game.
Synergy - is where different things work together in order to make the biggest profit possible. For example Disney will not only release a film but will also release merchandise, games and clothes etc to match the film and to surround the audience.
Cross media convergence is important in the marketing of a film for many different reasons. Firstly this allows the companies to create the largest profit possible as by releasing related media products gives them more things to actually sell. Another reason cross media convergence is important is because it helps to advertise the film. For example if a person repeatedly hears a song and likes it they are likely to be influenced by this and would go and see the film.
An example from my case study is how for the film 'ill manors' the sound track was released before the film in order to advertise the film and to build up a fan base and craze for the film before it comes out. The theme of the film quite direct to a British based audience due to the lack of traditional English features that would be expected by wider American audiences. This also meant that the music was likely to appeal to the intended audience. Another example of cross media convergence is with the company Disney which released the film high school musical and then later released a video game with the theme of film and a soundtrack from the film. This means even when the film has finished being exhibited in the cinema and DVD sales slow the company will still be making money from the other products on sale.
By releasing the film on many different platforms for example on Internet film sites such as Netflix and love film or on DVD and Blue ray this gains a wider audience as with the proliferation of DVD and Blue Ray players most people will have access to the film even if they cannot make it to the cinema during this exhibition.
Cross media convergence is also important when it comes to marketing a film. Firstly this allows even people who do not have any way to view the film to have access to the related merchandise from the film. This firstly means that they will be making money from people buying the merchandise but they will also gain free advertising if they release t-shirts and other clothing items as if people walk around in them the would once again surround more audience with images and logs from the film.
Cross media convergence - is when different media's are released at the same time to increase advertising and make more profit. An example of synergy is Disney released high school musical on DvD, a round track and a game.
Synergy - is where different things work together in order to make the biggest profit possible. For example Disney will not only release a film but will also release merchandise, games and clothes etc to match the film and to surround the audience.
Cross media convergence is important in the marketing of a film for many different reasons. Firstly this allows the companies to create the largest profit possible as by releasing related media products gives them more things to actually sell. Another reason cross media convergence is important is because it helps to advertise the film. For example if a person repeatedly hears a song and likes it they are likely to be influenced by this and would go and see the film.
An example from my case study is how for the film 'ill manors' the sound track was released before the film in order to advertise the film and to build up a fan base and craze for the film before it comes out. The theme of the film quite direct to a British based audience due to the lack of traditional English features that would be expected by wider American audiences. This also meant that the music was likely to appeal to the intended audience. Another example of cross media convergence is with the company Disney which released the film high school musical and then later released a video game with the theme of film and a soundtrack from the film. This means even when the film has finished being exhibited in the cinema and DVD sales slow the company will still be making money from the other products on sale.
By releasing the film on many different platforms for example on Internet film sites such as Netflix and love film or on DVD and Blue ray this gains a wider audience as with the proliferation of DVD and Blue Ray players most people will have access to the film even if they cannot make it to the cinema during this exhibition.
Cross media convergence is also important when it comes to marketing a film. Firstly this allows even people who do not have any way to view the film to have access to the related merchandise from the film. This firstly means that they will be making money from people buying the merchandise but they will also gain free advertising if they release t-shirts and other clothing items as if people walk around in them the would once again surround more audience with images and logs from the film.
To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied? Candidates must focus on one of the following media areas: Film - Music - Newspapers - Radio - Magazines - Video games
Digital distribution affects the marketing and consumption of films. Digital distribution is when films are made as digital files instead of as prints. Consumption is how the audience actually consume the film for example at home on the TV or in the cinema. Marketing is the advertising and merchandising of the film, which aims to get the word out, and get people excited about seeing it.
Digital distribution has many advantages to the marketing of a film. Firstly it gives the companies the opportunity to advertise the films on many different platforms ranging from social media sites to on the TV reaching far more potential audience members than when they could only advertise with posters. The companies can easily create trailers by editing parts of the clip most likely to bring in the audience. With films made on reels they have to physically be cut up and stuck together making the process far more complicated, time consuming and expensive. By advertising on social media sites such as Facebook and twitter this also advertises by word of mouth as if interested in a film one person is likely to tell another and so on. With digital distribution the companies can easily achieve 30 degree marketing because they can fully surround the audience with images, music and trailers to the film. This also allows the companies to make many other digital forms of the film for example video games and soundtracks.
Digital distribution also has many advantages when it comes to the consumption of a film. Firstly the quality that the audience consumes the film at the cinema is likely to be far better quality than if the film was from a film reel as once a film reel has been played once it starts to get damaged and deteriorates every time its played. Although the digital quality is never as high as the first showing of a film reel the digital copy maintains the same quality throughout the whole time it is exhibited. Digital distribution also allows the audience to experience new forms of viewing for example 3D and 4D. Even with home cinema the quality of consumption is improved through the use of digital distribution. Firstly films such as 'Home Alone' would have originally been released on video where as now they are produced digitally on DVD and with the proliferation of DVD players people can easily and cheaply watch DVD's which are far higher quality than videos. DVD's also allows the audience to consume special features like deleted scenes and directors commentaries which were never available on video. Although its expensive the home cinema audiences can also view films in 3D although the experience would differ from that at the cinema. Blu ray allows the audience to consume the film in even higher quality than on DVD but is slightly more expensive.
Digital distribution also creates a bigger audience for a film by making the film available on so many different platforms. When films were only exhibited in the cinema a lot of people were restricted by travel and cost of attending a cinema showing. Most audiences are likely to have a computer and the internet at this point so therefore have the resources to watch the film on film sites such as Netflix or own a TV and DVD player so can by the DVD when it comes out.
A disadvantage of digital distribution is that piracy is made very easy due to it being easy to duplicate a digital file and copy it many times at a high quality. This would lose the companies money as people who would have originally bought a DVD may be tempted to buy a pirate copy if it is offered at a cheaper price.
Case studies and digital distribution
The film Skyfall (2012) surrounded the potential audiences with adverts, images and music and from the film and localisation in order to advertise it. Fish tank (2009) only used translation as it was a smaller production and the difference between the profit from each differed greatly with Skyfall making over one billion dollars and Fish tank making nearly three million dollars. The advertising that was used for Skyfall would not have been possible without digital distribution as before this only a trailer and posters were available. This is also because Fish tank was aiming at a smaller more precise audience that were at a film festival than Skyfall which was aiming at as many people as possible.
With Plan B's film 'Ill Manors' which contained music that would be popular with the intended audience, they released the soundtrack before the film in order to advertise the film. This use of cross media convergence would not have been possible without digital distribution as a CD is a digital file. This gives the distribution companies more opportunity to make a bigger profit as they have more products to sell. Making nearly six hundred thousand.
The company Disney uses synergy to advertise and make bigger profits. For example they will release a film and then in the Disney store will sell a toy or a t-shirt which makes more profit and advertises the film further. They may even have an ongoing television program with characters that feature in the film making them more money. This would once again not be possible without digital distribution as for T-shirts and other similar products digital printers and computers would be needed to print off the characters and images from the film.
Distribution
Marketing
Consumption
A disadvantage of digital distribution is that piracy is made very easy due to it being easy to duplicate a digital file and copy it many times at a high quality. This would lose the companies money as people who would have originally bought a DVD may be tempted to buy a pirate copy if it is offered at a cheaper price.
Case studies and digital distribution
The film Skyfall (2012) surrounded the potential audiences with adverts, images and music and from the film and localisation in order to advertise it. Fish tank (2009) only used translation as it was a smaller production and the difference between the profit from each differed greatly with Skyfall making over one billion dollars and Fish tank making nearly three million dollars. The advertising that was used for Skyfall would not have been possible without digital distribution as before this only a trailer and posters were available. This is also because Fish tank was aiming at a smaller more precise audience that were at a film festival than Skyfall which was aiming at as many people as possible.
With Plan B's film 'Ill Manors' which contained music that would be popular with the intended audience, they released the soundtrack before the film in order to advertise the film. This use of cross media convergence would not have been possible without digital distribution as a CD is a digital file. This gives the distribution companies more opportunity to make a bigger profit as they have more products to sell. Making nearly six hundred thousand.
The company Disney uses synergy to advertise and make bigger profits. For example they will release a film and then in the Disney store will sell a toy or a t-shirt which makes more profit and advertises the film further. They may even have an ongoing television program with characters that feature in the film making them more money. This would once again not be possible without digital distribution as for T-shirts and other similar products digital printers and computers would be needed to print off the characters and images from the film.
Distribution
- How a film gets to the exhibitors.
- Responsible for marketing the film.
- Chooses the release date for a film.
Marketing
- Advertising
- TV
- Cinema
- Posters
- Buses
- Bilboards
- Electronic bilboards
- Social networking sites
- Pop ups
- Merchandise
Consumption
- how films are watched
- TV
- Cinema
- Dvd
- Phone
- Laptop
- Netflix
- 3D
Translation - Using what was already there - Trailer and Poster
Localisation - Using the new things available - Twitter, Facebook etc.
Tuesday, 6 May 2014
How your experience of media consumption illustrates wider patterns and trends
Advancing technology in production, distribution and exhibition is changing the way films are watched and received. My experiences of film consumption can be looked at to illustrate how a wider audience consume films.
The production stages of film making are affected in many ways by the changing ways in which people want to consume films. Firstly the majority of audiences including myself now prefer to view films digitally, either on video on demand, Youtube or other film websites. This is due to the ease of sitting at home and enjoying a film with out spending a lot of money. In the production process this means that films can no longer be made on film saving the production companies time and money as filming digitally is a lot cheaper and easier when it comes to the editing process. With showing films made on film the first showing would be better than any digital showings however, after the first showing the film would not be as good quality due to the film real going through a machine and getting damaged. Digital films maintain the high quality from the first showing to the last. Whenever I have been to the cinema there has been many different big films on at the same time, appealing to the same audiences. Despite the ease of watching films at home the cinema comes with certain advantages such as dark, quiet room with no interruptions, something that cannot always be achieved at home. The main reason that I would go and see a film at the cinema is because it is a new release that has appealed to me when I saw the TV advert or I had read the book and the film version has come out, for example the 'Hungar Games Trilogy' (2012) and 'Divergant' (2014) Another advantage of attending the cinema showings of a film is that many films can be seen in 3D which is a whole different experience.
Another way that the production stage is affected is by the audiences consumption is the need for bigger and better films to attract the audience. When people like myself do attend the cinema it is likely that we will want to get the best experience possible from our money. For the production company this means finding a big budget and making the film the best it could be in order to beat other films that are out at the same time. If there are multiple big films that come out at the same time this means that the audience will be split up between the films and it is the production company's job to create a film that with get the audience to choose it. For example in 2012 the film 'Skyfall' came out. At the same time other films such as 'The tempest' and the remake of the 'Rocky Horror Picture Show' came out. Due to the advanced special effects and the famous cast 'Skyfall' did so much better than the other films making $88,364,714 where as 'The Rocky Horror Picture Show' made only $211,243.
A common problem with filming a film digitally is that piracy is a lot easier to do. When films were on film you would get people actually filming the screen as they sat in the cinema and then making copies of it to sell. This had disadvantages such as people walking in front of the screen and making sound. With digital piracy the quality of the film is far better and easier to duplicate many times.
The changing ways in how films are consumed also affects the distribution companies. Firstly the way that the films are marketed change to suit where the intended audience will be most likely to see them. For example if the audiences are watching films online and on TV then this is where new films are most likely to be advertised because then the audience are most likely to see them. With people using the internet a lot more than they used to this makes 360 degree marketing much easier as on social media sights, youtube and even clothes shops websites they can advertise up the side of the page helping to bring in a wide audience. When the film is viewed on video on demand websites the advert on TV for the film website can also be used as advertisement for the film itself. For example on the Netflix advert it shows clips from a range of films and TV adverts such as transformers and 21 jump street.
An advantage of the film being viewed at the cinema for the distribution companies is the opportunity for them to create merchandise related to the biggest films. When I went to the cinema when the film 'despicable me' came out, there was a special popcorn holder and plastic cup on a special offer which I bought even though I was not there to actually watch that film. This means that even if the audience are not there for each distributors film then they can still make money off of the merchandise for that film.
The distributors have now taken advantage of the audience that use online websites in order to buy things by creating an online booking service. From experience a risk of going to the cinema without pre-booking a ticket is that the film may be full, meaning that I would have wasted time and money to get there. Booking online means that the audience can guarantee that they will get to see the film that they want and get to choose which seat they want as a way to entice the audience. By having a cup and popcorn offer this would give the audience the full cinema and film experience which is something that they cannot get by sitting at home and watching the film.
For the exhibition companies it is there job to entice the audience with the products as it seems that the amount of people who attend the cinema has fallen. In 2002 cinema attendance was at its height at over 1.58 billion tickets being sold compared to 2014 when so far only 1.17 billion tickets have been sold so far a dramatic decline. The main reason that I would attend the cinema if there is not a particular film that I want to see is because of Synergy. Because I have orange wednesdays with my phone contract which means that I get two cinema tickets for the price of one. Research would show that it is unlikely that someone would attend the cinema alone so therefore by doing this offer they have managed to get two people to see the film but only made the money for one however the likelihood is that they would make the money in products such as drinks, sweets and popcorn.
DVD's maintain there sales by having features that cannot be used on online copies of the film. For example DVD's come with special features such as deleted scenes which cannot easily be viewed online. However there has been proliferation of Blu-ray players which mean that more audiences will choose to buy these in order to get a better viewing experience at home, once again preventing the need to view a film at the cinema.
Overall the most popular way to watch films these days seems to be on the internet. This has recently begun the creation of film websites such as Netflix and Love film. This prevents loss for the film companies as these websites require monthly payments from the consumers and the companies have to buy the rights to show the film. Because these films are easily available this prevents the need for people to put copies of the films onto sites such as youtube which does lose money for the companies as they wont have bought the rights to exhibit this film. To keep up with these websites Youtube does now also rent films for a certain amount of time for example I was desperate to watch a film that I hadn't seen so I payed about £3.00 to have it for 24 hours.
The production stages of film making are affected in many ways by the changing ways in which people want to consume films. Firstly the majority of audiences including myself now prefer to view films digitally, either on video on demand, Youtube or other film websites. This is due to the ease of sitting at home and enjoying a film with out spending a lot of money. In the production process this means that films can no longer be made on film saving the production companies time and money as filming digitally is a lot cheaper and easier when it comes to the editing process. With showing films made on film the first showing would be better than any digital showings however, after the first showing the film would not be as good quality due to the film real going through a machine and getting damaged. Digital films maintain the high quality from the first showing to the last. Whenever I have been to the cinema there has been many different big films on at the same time, appealing to the same audiences. Despite the ease of watching films at home the cinema comes with certain advantages such as dark, quiet room with no interruptions, something that cannot always be achieved at home. The main reason that I would go and see a film at the cinema is because it is a new release that has appealed to me when I saw the TV advert or I had read the book and the film version has come out, for example the 'Hungar Games Trilogy' (2012) and 'Divergant' (2014) Another advantage of attending the cinema showings of a film is that many films can be seen in 3D which is a whole different experience.
Another way that the production stage is affected is by the audiences consumption is the need for bigger and better films to attract the audience. When people like myself do attend the cinema it is likely that we will want to get the best experience possible from our money. For the production company this means finding a big budget and making the film the best it could be in order to beat other films that are out at the same time. If there are multiple big films that come out at the same time this means that the audience will be split up between the films and it is the production company's job to create a film that with get the audience to choose it. For example in 2012 the film 'Skyfall' came out. At the same time other films such as 'The tempest' and the remake of the 'Rocky Horror Picture Show' came out. Due to the advanced special effects and the famous cast 'Skyfall' did so much better than the other films making $88,364,714 where as 'The Rocky Horror Picture Show' made only $211,243.
A common problem with filming a film digitally is that piracy is a lot easier to do. When films were on film you would get people actually filming the screen as they sat in the cinema and then making copies of it to sell. This had disadvantages such as people walking in front of the screen and making sound. With digital piracy the quality of the film is far better and easier to duplicate many times.
The changing ways in how films are consumed also affects the distribution companies. Firstly the way that the films are marketed change to suit where the intended audience will be most likely to see them. For example if the audiences are watching films online and on TV then this is where new films are most likely to be advertised because then the audience are most likely to see them. With people using the internet a lot more than they used to this makes 360 degree marketing much easier as on social media sights, youtube and even clothes shops websites they can advertise up the side of the page helping to bring in a wide audience. When the film is viewed on video on demand websites the advert on TV for the film website can also be used as advertisement for the film itself. For example on the Netflix advert it shows clips from a range of films and TV adverts such as transformers and 21 jump street.
An advantage of the film being viewed at the cinema for the distribution companies is the opportunity for them to create merchandise related to the biggest films. When I went to the cinema when the film 'despicable me' came out, there was a special popcorn holder and plastic cup on a special offer which I bought even though I was not there to actually watch that film. This means that even if the audience are not there for each distributors film then they can still make money off of the merchandise for that film.
The distributors have now taken advantage of the audience that use online websites in order to buy things by creating an online booking service. From experience a risk of going to the cinema without pre-booking a ticket is that the film may be full, meaning that I would have wasted time and money to get there. Booking online means that the audience can guarantee that they will get to see the film that they want and get to choose which seat they want as a way to entice the audience. By having a cup and popcorn offer this would give the audience the full cinema and film experience which is something that they cannot get by sitting at home and watching the film.
For the exhibition companies it is there job to entice the audience with the products as it seems that the amount of people who attend the cinema has fallen. In 2002 cinema attendance was at its height at over 1.58 billion tickets being sold compared to 2014 when so far only 1.17 billion tickets have been sold so far a dramatic decline. The main reason that I would attend the cinema if there is not a particular film that I want to see is because of Synergy. Because I have orange wednesdays with my phone contract which means that I get two cinema tickets for the price of one. Research would show that it is unlikely that someone would attend the cinema alone so therefore by doing this offer they have managed to get two people to see the film but only made the money for one however the likelihood is that they would make the money in products such as drinks, sweets and popcorn.
DVD's maintain there sales by having features that cannot be used on online copies of the film. For example DVD's come with special features such as deleted scenes which cannot easily be viewed online. However there has been proliferation of Blu-ray players which mean that more audiences will choose to buy these in order to get a better viewing experience at home, once again preventing the need to view a film at the cinema.
Overall the most popular way to watch films these days seems to be on the internet. This has recently begun the creation of film websites such as Netflix and Love film. This prevents loss for the film companies as these websites require monthly payments from the consumers and the companies have to buy the rights to show the film. Because these films are easily available this prevents the need for people to put copies of the films onto sites such as youtube which does lose money for the companies as they wont have bought the rights to exhibit this film. To keep up with these websites Youtube does now also rent films for a certain amount of time for example I was desperate to watch a film that I hadn't seen so I payed about £3.00 to have it for 24 hours.
Subscribe to:
Posts (Atom)