Tuesday, 20 May 2014
Monday, 19 May 2014
Class and status
First of all in the clip camera shots and the mise en scene that they show can be used to represent class and status. Firstly in the beginning of the clip there is the use of shot reverse shot showing the on going conversation between these people. From these fairly close up shots it is obvious from facial features that and costume of school uniforms and large hoop earrings that these two characters are of teenage years and yet they are talking about their child together. Stereotypically this suggests that these characters are of a lower class as it is more commonly portrayed from a character of low and working class to have children young. Sound at this point can also be used to represent class and status as the accent and dialect between the pair is also suggesting these characters to be of a working class background due to them not pronouncing full words and not perfect elocution, something stereotypically suggested of the upper classes. The pace of the speech is quite fast as well which suggests that this character is scared.
Contrastingly to the appearance of the characters the house they are in appears to be very large and the décor is quite straight and proper suggesting this to be the house of a middle to upper class character. However this scene does continue to show the characters to be lower class as they have a gun and are wrecking the house which is stereotypical of a working class teenager. As the female character approaches the others from the hallway the camera angle is high above her looking down on her. This first of all suggests her innocence as this is a shot often used to look down upon an infant and shows her to be subservient. However this also could be as if the owner of the house is above this character and is looking down upon this character entering the house suggesting a higher status. It could also be that the audience are shown to be of a higher class and status than the girl so they are looking down upon her.
Due to the fact that the mise en scene and costume suggest that the girls are of a slightly higher class than the male character as they are wearing a uniform and he is wearing a hoodie, another stereotypical feature of the lower classes, the camera angles suggest that he is the one with a higher status, due to the fact that he has a gun giving him all of the power in the room. The camera angle being above the girl as she is lying on the sofa covering her head acts as sort of a point of view shot on behalf of the gunman as it allows us to see what he sees and how he is looking down at her and seeing her vulnerability and how he is the dominant one. Editing in the clip is used to create and maintain continuity throughout the clip in order to create verisimilitude. The clip does this by using continuity editing and long shots as appose to using montage editing. This allows the audience to understand the tenseness of the situation and to empathise with the girls as for them this would seem to go on forever as they are scared. This clip shows a negative representation of the working class as he feels as if the only way to sort out a situation is to shoot someone which is not necessarily a realistic representation. Because the boy has the gun it connotes that he is likely to shoot someone and is a murderer however the denotation is that he has a gun.
The non-diegetic music adds tension by being quite scary but then at points goes quiet to show the seriousness of the situation. The music builds up the audiences tension and creates an atmosphere then stops when the tension is at its height in order to achieve total engagement with the audience. During the part after the girl has been shot its as if there is no sound and the camera just completes medium close ups showing the facial expressions and reactions of the characters to the given situation.
The camera seems to be hand held instead of on a tripod which continues the natural realisticness of the scene. By using this type of filming this suggests to the audience that the situation is uneasy and wobbly which could be representing the girls emotions at this point. As the boy runs out of the house the camera tracks him with a very unsteady shot once again in order to represent how the boy would feel at this point after he shot the girl. As the lady pulls up in the car it is suggested that she is the middle class home owner as she arrives in an expensive looking car that its unlikely would be the belonging of a low/working class character.
When the camera is at a low angle in the hall pointing at the front door this has the illusion that the hall is very long. This could be important for two reasons. Firstly this makes it seem like the time in which it would take her to reach the girl who has just been shot would be longer than it actually would which is how it would probably feel to the characters. Secondly this gives the audience the sense of the distortment that all of the characters would be going through considering what has just happened. This shot also allows the audience to see more of the mise en scene and décor of the house, which by having a large hall and nicely furnished rooms further suggests a middle class person to live there.
When the boy is once again shown running down the street and over gates and fences the location of the house seems to be that of a lower working class area. Stereotypically the broken and mismatched fences suggest that these houses are possibly council owned and rented by the working and lower classes which contrasts with the inner décor of the house and the personal belongings such as the furnishings and car. Over all there are objects which connote both working and middle class in this clip which are shown throughout in the mise-en-scene, Camera work, editing and sound.
Thursday, 15 May 2014
Thursday, 8 May 2014
Homework - Tuesday 13th
Cross media convergence and synergy are vital processes in the successful marketing of media products...
Cross media convergence - is when different media's are released at the same time to increase advertising and make more profit. An example of synergy is Disney released high school musical on DvD, a round track and a game.
Synergy - is where different things work together in order to make the biggest profit possible. For example Disney will not only release a film but will also release merchandise, games and clothes etc to match the film and to surround the audience.
Cross media convergence is important in the marketing of a film for many different reasons. Firstly this allows the companies to create the largest profit possible as by releasing related media products gives them more things to actually sell. Another reason cross media convergence is important is because it helps to advertise the film. For example if a person repeatedly hears a song and likes it they are likely to be influenced by this and would go and see the film.
An example from my case study is how for the film 'ill manors' the sound track was released before the film in order to advertise the film and to build up a fan base and craze for the film before it comes out. The theme of the film quite direct to a British based audience due to the lack of traditional English features that would be expected by wider American audiences. This also meant that the music was likely to appeal to the intended audience. Another example of cross media convergence is with the company Disney which released the film high school musical and then later released a video game with the theme of film and a soundtrack from the film. This means even when the film has finished being exhibited in the cinema and DVD sales slow the company will still be making money from the other products on sale.
By releasing the film on many different platforms for example on Internet film sites such as Netflix and love film or on DVD and Blue ray this gains a wider audience as with the proliferation of DVD and Blue Ray players most people will have access to the film even if they cannot make it to the cinema during this exhibition.
Cross media convergence is also important when it comes to marketing a film. Firstly this allows even people who do not have any way to view the film to have access to the related merchandise from the film. This firstly means that they will be making money from people buying the merchandise but they will also gain free advertising if they release t-shirts and other clothing items as if people walk around in them the would once again surround more audience with images and logs from the film.
Cross media convergence - is when different media's are released at the same time to increase advertising and make more profit. An example of synergy is Disney released high school musical on DvD, a round track and a game.
Synergy - is where different things work together in order to make the biggest profit possible. For example Disney will not only release a film but will also release merchandise, games and clothes etc to match the film and to surround the audience.
Cross media convergence is important in the marketing of a film for many different reasons. Firstly this allows the companies to create the largest profit possible as by releasing related media products gives them more things to actually sell. Another reason cross media convergence is important is because it helps to advertise the film. For example if a person repeatedly hears a song and likes it they are likely to be influenced by this and would go and see the film.
An example from my case study is how for the film 'ill manors' the sound track was released before the film in order to advertise the film and to build up a fan base and craze for the film before it comes out. The theme of the film quite direct to a British based audience due to the lack of traditional English features that would be expected by wider American audiences. This also meant that the music was likely to appeal to the intended audience. Another example of cross media convergence is with the company Disney which released the film high school musical and then later released a video game with the theme of film and a soundtrack from the film. This means even when the film has finished being exhibited in the cinema and DVD sales slow the company will still be making money from the other products on sale.
By releasing the film on many different platforms for example on Internet film sites such as Netflix and love film or on DVD and Blue ray this gains a wider audience as with the proliferation of DVD and Blue Ray players most people will have access to the film even if they cannot make it to the cinema during this exhibition.
Cross media convergence is also important when it comes to marketing a film. Firstly this allows even people who do not have any way to view the film to have access to the related merchandise from the film. This firstly means that they will be making money from people buying the merchandise but they will also gain free advertising if they release t-shirts and other clothing items as if people walk around in them the would once again surround more audience with images and logs from the film.
To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied? Candidates must focus on one of the following media areas: Film - Music - Newspapers - Radio - Magazines - Video games
Digital distribution affects the marketing and consumption of films. Digital distribution is when films are made as digital files instead of as prints. Consumption is how the audience actually consume the film for example at home on the TV or in the cinema. Marketing is the advertising and merchandising of the film, which aims to get the word out, and get people excited about seeing it.
Digital distribution has many advantages to the marketing of a film. Firstly it gives the companies the opportunity to advertise the films on many different platforms ranging from social media sites to on the TV reaching far more potential audience members than when they could only advertise with posters. The companies can easily create trailers by editing parts of the clip most likely to bring in the audience. With films made on reels they have to physically be cut up and stuck together making the process far more complicated, time consuming and expensive. By advertising on social media sites such as Facebook and twitter this also advertises by word of mouth as if interested in a film one person is likely to tell another and so on. With digital distribution the companies can easily achieve 30 degree marketing because they can fully surround the audience with images, music and trailers to the film. This also allows the companies to make many other digital forms of the film for example video games and soundtracks.
Digital distribution also has many advantages when it comes to the consumption of a film. Firstly the quality that the audience consumes the film at the cinema is likely to be far better quality than if the film was from a film reel as once a film reel has been played once it starts to get damaged and deteriorates every time its played. Although the digital quality is never as high as the first showing of a film reel the digital copy maintains the same quality throughout the whole time it is exhibited. Digital distribution also allows the audience to experience new forms of viewing for example 3D and 4D. Even with home cinema the quality of consumption is improved through the use of digital distribution. Firstly films such as 'Home Alone' would have originally been released on video where as now they are produced digitally on DVD and with the proliferation of DVD players people can easily and cheaply watch DVD's which are far higher quality than videos. DVD's also allows the audience to consume special features like deleted scenes and directors commentaries which were never available on video. Although its expensive the home cinema audiences can also view films in 3D although the experience would differ from that at the cinema. Blu ray allows the audience to consume the film in even higher quality than on DVD but is slightly more expensive.
Digital distribution also creates a bigger audience for a film by making the film available on so many different platforms. When films were only exhibited in the cinema a lot of people were restricted by travel and cost of attending a cinema showing. Most audiences are likely to have a computer and the internet at this point so therefore have the resources to watch the film on film sites such as Netflix or own a TV and DVD player so can by the DVD when it comes out.
A disadvantage of digital distribution is that piracy is made very easy due to it being easy to duplicate a digital file and copy it many times at a high quality. This would lose the companies money as people who would have originally bought a DVD may be tempted to buy a pirate copy if it is offered at a cheaper price.
Case studies and digital distribution
The film Skyfall (2012) surrounded the potential audiences with adverts, images and music and from the film and localisation in order to advertise it. Fish tank (2009) only used translation as it was a smaller production and the difference between the profit from each differed greatly with Skyfall making over one billion dollars and Fish tank making nearly three million dollars. The advertising that was used for Skyfall would not have been possible without digital distribution as before this only a trailer and posters were available. This is also because Fish tank was aiming at a smaller more precise audience that were at a film festival than Skyfall which was aiming at as many people as possible.
With Plan B's film 'Ill Manors' which contained music that would be popular with the intended audience, they released the soundtrack before the film in order to advertise the film. This use of cross media convergence would not have been possible without digital distribution as a CD is a digital file. This gives the distribution companies more opportunity to make a bigger profit as they have more products to sell. Making nearly six hundred thousand.
The company Disney uses synergy to advertise and make bigger profits. For example they will release a film and then in the Disney store will sell a toy or a t-shirt which makes more profit and advertises the film further. They may even have an ongoing television program with characters that feature in the film making them more money. This would once again not be possible without digital distribution as for T-shirts and other similar products digital printers and computers would be needed to print off the characters and images from the film.
Distribution
Marketing
Consumption
A disadvantage of digital distribution is that piracy is made very easy due to it being easy to duplicate a digital file and copy it many times at a high quality. This would lose the companies money as people who would have originally bought a DVD may be tempted to buy a pirate copy if it is offered at a cheaper price.
Case studies and digital distribution
The film Skyfall (2012) surrounded the potential audiences with adverts, images and music and from the film and localisation in order to advertise it. Fish tank (2009) only used translation as it was a smaller production and the difference between the profit from each differed greatly with Skyfall making over one billion dollars and Fish tank making nearly three million dollars. The advertising that was used for Skyfall would not have been possible without digital distribution as before this only a trailer and posters were available. This is also because Fish tank was aiming at a smaller more precise audience that were at a film festival than Skyfall which was aiming at as many people as possible.
With Plan B's film 'Ill Manors' which contained music that would be popular with the intended audience, they released the soundtrack before the film in order to advertise the film. This use of cross media convergence would not have been possible without digital distribution as a CD is a digital file. This gives the distribution companies more opportunity to make a bigger profit as they have more products to sell. Making nearly six hundred thousand.
The company Disney uses synergy to advertise and make bigger profits. For example they will release a film and then in the Disney store will sell a toy or a t-shirt which makes more profit and advertises the film further. They may even have an ongoing television program with characters that feature in the film making them more money. This would once again not be possible without digital distribution as for T-shirts and other similar products digital printers and computers would be needed to print off the characters and images from the film.
Distribution
- How a film gets to the exhibitors.
- Responsible for marketing the film.
- Chooses the release date for a film.
Marketing
- Advertising
- TV
- Cinema
- Posters
- Buses
- Bilboards
- Electronic bilboards
- Social networking sites
- Pop ups
- Merchandise
Consumption
- how films are watched
- TV
- Cinema
- Dvd
- Phone
- Laptop
- Netflix
- 3D
Translation - Using what was already there - Trailer and Poster
Localisation - Using the new things available - Twitter, Facebook etc.
Tuesday, 6 May 2014
How your experience of media consumption illustrates wider patterns and trends
Advancing technology in production, distribution and exhibition is changing the way films are watched and received. My experiences of film consumption can be looked at to illustrate how a wider audience consume films.
The production stages of film making are affected in many ways by the changing ways in which people want to consume films. Firstly the majority of audiences including myself now prefer to view films digitally, either on video on demand, Youtube or other film websites. This is due to the ease of sitting at home and enjoying a film with out spending a lot of money. In the production process this means that films can no longer be made on film saving the production companies time and money as filming digitally is a lot cheaper and easier when it comes to the editing process. With showing films made on film the first showing would be better than any digital showings however, after the first showing the film would not be as good quality due to the film real going through a machine and getting damaged. Digital films maintain the high quality from the first showing to the last. Whenever I have been to the cinema there has been many different big films on at the same time, appealing to the same audiences. Despite the ease of watching films at home the cinema comes with certain advantages such as dark, quiet room with no interruptions, something that cannot always be achieved at home. The main reason that I would go and see a film at the cinema is because it is a new release that has appealed to me when I saw the TV advert or I had read the book and the film version has come out, for example the 'Hungar Games Trilogy' (2012) and 'Divergant' (2014) Another advantage of attending the cinema showings of a film is that many films can be seen in 3D which is a whole different experience.
Another way that the production stage is affected is by the audiences consumption is the need for bigger and better films to attract the audience. When people like myself do attend the cinema it is likely that we will want to get the best experience possible from our money. For the production company this means finding a big budget and making the film the best it could be in order to beat other films that are out at the same time. If there are multiple big films that come out at the same time this means that the audience will be split up between the films and it is the production company's job to create a film that with get the audience to choose it. For example in 2012 the film 'Skyfall' came out. At the same time other films such as 'The tempest' and the remake of the 'Rocky Horror Picture Show' came out. Due to the advanced special effects and the famous cast 'Skyfall' did so much better than the other films making $88,364,714 where as 'The Rocky Horror Picture Show' made only $211,243.
A common problem with filming a film digitally is that piracy is a lot easier to do. When films were on film you would get people actually filming the screen as they sat in the cinema and then making copies of it to sell. This had disadvantages such as people walking in front of the screen and making sound. With digital piracy the quality of the film is far better and easier to duplicate many times.
The changing ways in how films are consumed also affects the distribution companies. Firstly the way that the films are marketed change to suit where the intended audience will be most likely to see them. For example if the audiences are watching films online and on TV then this is where new films are most likely to be advertised because then the audience are most likely to see them. With people using the internet a lot more than they used to this makes 360 degree marketing much easier as on social media sights, youtube and even clothes shops websites they can advertise up the side of the page helping to bring in a wide audience. When the film is viewed on video on demand websites the advert on TV for the film website can also be used as advertisement for the film itself. For example on the Netflix advert it shows clips from a range of films and TV adverts such as transformers and 21 jump street.
An advantage of the film being viewed at the cinema for the distribution companies is the opportunity for them to create merchandise related to the biggest films. When I went to the cinema when the film 'despicable me' came out, there was a special popcorn holder and plastic cup on a special offer which I bought even though I was not there to actually watch that film. This means that even if the audience are not there for each distributors film then they can still make money off of the merchandise for that film.
The distributors have now taken advantage of the audience that use online websites in order to buy things by creating an online booking service. From experience a risk of going to the cinema without pre-booking a ticket is that the film may be full, meaning that I would have wasted time and money to get there. Booking online means that the audience can guarantee that they will get to see the film that they want and get to choose which seat they want as a way to entice the audience. By having a cup and popcorn offer this would give the audience the full cinema and film experience which is something that they cannot get by sitting at home and watching the film.
For the exhibition companies it is there job to entice the audience with the products as it seems that the amount of people who attend the cinema has fallen. In 2002 cinema attendance was at its height at over 1.58 billion tickets being sold compared to 2014 when so far only 1.17 billion tickets have been sold so far a dramatic decline. The main reason that I would attend the cinema if there is not a particular film that I want to see is because of Synergy. Because I have orange wednesdays with my phone contract which means that I get two cinema tickets for the price of one. Research would show that it is unlikely that someone would attend the cinema alone so therefore by doing this offer they have managed to get two people to see the film but only made the money for one however the likelihood is that they would make the money in products such as drinks, sweets and popcorn.
DVD's maintain there sales by having features that cannot be used on online copies of the film. For example DVD's come with special features such as deleted scenes which cannot easily be viewed online. However there has been proliferation of Blu-ray players which mean that more audiences will choose to buy these in order to get a better viewing experience at home, once again preventing the need to view a film at the cinema.
Overall the most popular way to watch films these days seems to be on the internet. This has recently begun the creation of film websites such as Netflix and Love film. This prevents loss for the film companies as these websites require monthly payments from the consumers and the companies have to buy the rights to show the film. Because these films are easily available this prevents the need for people to put copies of the films onto sites such as youtube which does lose money for the companies as they wont have bought the rights to exhibit this film. To keep up with these websites Youtube does now also rent films for a certain amount of time for example I was desperate to watch a film that I hadn't seen so I payed about £3.00 to have it for 24 hours.
The production stages of film making are affected in many ways by the changing ways in which people want to consume films. Firstly the majority of audiences including myself now prefer to view films digitally, either on video on demand, Youtube or other film websites. This is due to the ease of sitting at home and enjoying a film with out spending a lot of money. In the production process this means that films can no longer be made on film saving the production companies time and money as filming digitally is a lot cheaper and easier when it comes to the editing process. With showing films made on film the first showing would be better than any digital showings however, after the first showing the film would not be as good quality due to the film real going through a machine and getting damaged. Digital films maintain the high quality from the first showing to the last. Whenever I have been to the cinema there has been many different big films on at the same time, appealing to the same audiences. Despite the ease of watching films at home the cinema comes with certain advantages such as dark, quiet room with no interruptions, something that cannot always be achieved at home. The main reason that I would go and see a film at the cinema is because it is a new release that has appealed to me when I saw the TV advert or I had read the book and the film version has come out, for example the 'Hungar Games Trilogy' (2012) and 'Divergant' (2014) Another advantage of attending the cinema showings of a film is that many films can be seen in 3D which is a whole different experience.
Another way that the production stage is affected is by the audiences consumption is the need for bigger and better films to attract the audience. When people like myself do attend the cinema it is likely that we will want to get the best experience possible from our money. For the production company this means finding a big budget and making the film the best it could be in order to beat other films that are out at the same time. If there are multiple big films that come out at the same time this means that the audience will be split up between the films and it is the production company's job to create a film that with get the audience to choose it. For example in 2012 the film 'Skyfall' came out. At the same time other films such as 'The tempest' and the remake of the 'Rocky Horror Picture Show' came out. Due to the advanced special effects and the famous cast 'Skyfall' did so much better than the other films making $88,364,714 where as 'The Rocky Horror Picture Show' made only $211,243.
A common problem with filming a film digitally is that piracy is a lot easier to do. When films were on film you would get people actually filming the screen as they sat in the cinema and then making copies of it to sell. This had disadvantages such as people walking in front of the screen and making sound. With digital piracy the quality of the film is far better and easier to duplicate many times.
The changing ways in how films are consumed also affects the distribution companies. Firstly the way that the films are marketed change to suit where the intended audience will be most likely to see them. For example if the audiences are watching films online and on TV then this is where new films are most likely to be advertised because then the audience are most likely to see them. With people using the internet a lot more than they used to this makes 360 degree marketing much easier as on social media sights, youtube and even clothes shops websites they can advertise up the side of the page helping to bring in a wide audience. When the film is viewed on video on demand websites the advert on TV for the film website can also be used as advertisement for the film itself. For example on the Netflix advert it shows clips from a range of films and TV adverts such as transformers and 21 jump street.
An advantage of the film being viewed at the cinema for the distribution companies is the opportunity for them to create merchandise related to the biggest films. When I went to the cinema when the film 'despicable me' came out, there was a special popcorn holder and plastic cup on a special offer which I bought even though I was not there to actually watch that film. This means that even if the audience are not there for each distributors film then they can still make money off of the merchandise for that film.
The distributors have now taken advantage of the audience that use online websites in order to buy things by creating an online booking service. From experience a risk of going to the cinema without pre-booking a ticket is that the film may be full, meaning that I would have wasted time and money to get there. Booking online means that the audience can guarantee that they will get to see the film that they want and get to choose which seat they want as a way to entice the audience. By having a cup and popcorn offer this would give the audience the full cinema and film experience which is something that they cannot get by sitting at home and watching the film.
For the exhibition companies it is there job to entice the audience with the products as it seems that the amount of people who attend the cinema has fallen. In 2002 cinema attendance was at its height at over 1.58 billion tickets being sold compared to 2014 when so far only 1.17 billion tickets have been sold so far a dramatic decline. The main reason that I would attend the cinema if there is not a particular film that I want to see is because of Synergy. Because I have orange wednesdays with my phone contract which means that I get two cinema tickets for the price of one. Research would show that it is unlikely that someone would attend the cinema alone so therefore by doing this offer they have managed to get two people to see the film but only made the money for one however the likelihood is that they would make the money in products such as drinks, sweets and popcorn.
DVD's maintain there sales by having features that cannot be used on online copies of the film. For example DVD's come with special features such as deleted scenes which cannot easily be viewed online. However there has been proliferation of Blu-ray players which mean that more audiences will choose to buy these in order to get a better viewing experience at home, once again preventing the need to view a film at the cinema.
Overall the most popular way to watch films these days seems to be on the internet. This has recently begun the creation of film websites such as Netflix and Love film. This prevents loss for the film companies as these websites require monthly payments from the consumers and the companies have to buy the rights to show the film. Because these films are easily available this prevents the need for people to put copies of the films onto sites such as youtube which does lose money for the companies as they wont have bought the rights to exhibit this film. To keep up with these websites Youtube does now also rent films for a certain amount of time for example I was desperate to watch a film that I hadn't seen so I payed about £3.00 to have it for 24 hours.
Thursday, 1 May 2014
Tuesday, 8 April 2014
Monday, 31 March 2014
repersentation of disability
The first shot is from above the characters at a high angle as one character sleeps and the other looks on. The composition of the shot showing the whole of the bedroom and the non-diegetic narration allows the audience to hear this characters thoughts and intentions without him actually speaking. Seeing the room from this angle above the character means that we can see his head and so it is as if we are hearing straight from the characters thoughts. The mise-en-scene in this shot shows no signs of either character having any disability such as anything to help move and also the room they are in seems a mess meaning that there seems no need for it to be easy to move around in. The miss-en-scene of the untidy room with two single beds, posters on the wall and what looks like a toy on the bed, suggesting that this would be a teenagers bedroom.
When the shot changes to a medium close up of both characters it becomes clear that the character who is awake, sitting on the bed is able bodied compared to the sleeping character who appears to have down syndrome which then questions his physical disability. The editing then changes the shots by dissolving to the next image with a graphic match with the mouth onto the explosion. The next images seem to all be related to genetics and evolution and the image of the fish type thing shows lack of physical ability as it seems to be struggling to moving along the ground the image of the dinosaur also shows physical ability as the dinosaurs physical ability is limited due to its size and small arms. This could possible be suggesting the contents of the clip to come. Throughout this part of the clip the non-diegetic music in the clip adds mystery and humour which goes with the content and tone of voice of the narrator.
The next low angle shot establishes the location of the clip. The low angle shot could be from a persons view and emphasises the height of the block of flats and the fact that it would be difficult for someone who is not able bodied to get to the higher levels of the building. The fact that the clip is set in a block of flats also allows the audience to know that the family probably live in a town or city. During this point the non-diegetic music changes to a well-known song from the 60's this song adds to the humorous side that this clip seems to have.
The next shot is a close up showing the boy with the disability as he studies his breakfast cereal, allowing the audience to see how this possibly is more of a task for him that an able bodied character. However he clearly has physical strength and movement in his upper body as he is able to feed him self. His eyes appear to be different sizes also emphasising how this character may not be 100% genetically perfect. So far the clip has represented this character and disability not to make you completely dependant on others.
Even at this point we are seeing the disability and view from the view of the boy we assume is the brother, therefore suggesting that the boys view of ability is slightly bias also shown in the continuation of the narration and his definition of his illness. The composition of this close up changes as when the boy stands up, as he does the camera remains in the same place so at one point he blocks part of the camera. This is representing disability to be attention seeking as this is showing how the boy shown with out the disability is being slightly ignored by the camera at this point. The father is shown to be lenient towards the son with a disability however the mum does tell him off but with kind words, different to how a mother would normally be seen telling off a teenager.
A close up allows us to see the facial expression of the disabled son showing him to be quite malicious and sneaky. Also at this point the mother is shown to kiss this character but not the able bodied character. This is representing the disability in two ways. Firstly it represents them to be 'moddy coddled' and treated like an infant however this character appears to like being treated this way. The second way he is being represented is as the favourite son, who can get away with thing due to his disability.
The continuing close up shots allow you to see the limited action of each character and the facial expression as he tells the story about the pig. You expect that the boy with a disability would find this difficult to hear due to the earlier shown infant qualities however this does not appear to bother him. When the boy announces that he "needs a poo" at the kitchen table, this would be frowned upon and seen as bad manners from a person with no disability however this statement is ignored by the father in the clip and frowned by the able bodied character in his facial expression.
As the father tells him that he must help his brother "so he doesn't make a mess again" represents the character to be reliant of other people for physical things like going to the toilet.
The mise-en-scene and costumes allows both of the teenage characters to be shown as ordinary teenagers however props such as the slinky suggest that the character with a disability bust have something to contain his mind while doing a simple task like waiting for the bus. The next clips that are showing previous events show how the able bodied boy seems to have to sort everything out for the disabled boy suggesting that the boy could not live without the others. It also shows how the able bodied boys life is restricted due to having a disabled brother. When the boy is shown pretending to shoot the brother this could be foreshadowing the events in the clip.
Overall the clip represents people with disabilities to be partly dependant on the able bodied, slightly malicious and finally it represents them to use there disability to their advantage. It represents the people around them to treat them like an infant and to favour them over their able bodied children. The clip represents able bodied characters to be envious and slightly jealous of the disabled character and also to be left out and to complete the more physical tasks created by the disabled character.
Thursday, 27 March 2014
Wednesday, 19 March 2014
Homework
What significance does the continuing development of digital media
technology have for media institutions and audiences? You should focus on FILM
but you may make reference to other media such as Music, Newspapers, Radio, Magazines or Video games.
The advancing technology of digital recorders and cameras is changing
the film making process and saving time and money. Now high tech digital video
cameras are available the quality and ease of film making is being improved.
Although the quality of films made with film are better in the long term
digital films maintain their high quality for longer due to their wear of the film real when they are shown repeatedly in the cinema.
Digital film making also makes it easier during the editing process. With films made on film it requires physically cutting the tape and putting it back together to get the required affect. With digital recordings the editing process is much simpler and has many different transitions and effects easily and readily available. Digital recording is also much cheaper than buying film rolls.
With the use of CGI they are able to make films such as Shrek made in 2001 made by DreamWorks, United International Pictures and Argentina Video home. in this film instead of using actors they create animations to be in the film as the characters are not people they are ogres. These films can be made to a very high quality due to the high standard of this technology. CGI characters can be made so detailed that they even look life like as people or as animals. This film had a budget of $60,000,000 and made $267,652,016.
Green screens allow the actors to be located to other places or scenes. They will be filmed in a studio in front of a plain green screen and then the background is changed so that they look like they are somewhere else. Green screens are often used when characters are flying or when they are somewhere that it would be impossible to be in real life. Lord of the rings a film produced by New Line Cinema and WingNut films is an example of a film that used green screens to create a locations and even to add CGI characters to the film to interact with the actors. This film had a budget of $93,000,000 and made $36,116,967.
Digital film making also makes it easier during the editing process. With films made on film it requires physically cutting the tape and putting it back together to get the required affect. With digital recordings the editing process is much simpler and has many different transitions and effects easily and readily available. Digital recording is also much cheaper than buying film rolls.
With the use of CGI they are able to make films such as Shrek made in 2001 made by DreamWorks, United International Pictures and Argentina Video home. in this film instead of using actors they create animations to be in the film as the characters are not people they are ogres. These films can be made to a very high quality due to the high standard of this technology. CGI characters can be made so detailed that they even look life like as people or as animals. This film had a budget of $60,000,000 and made $267,652,016. Green screens allow the actors to be located to other places or scenes. They will be filmed in a studio in front of a plain green screen and then the background is changed so that they look like they are somewhere else. Green screens are often used when characters are flying or when they are somewhere that it would be impossible to be in real life. Lord of the rings a film produced by New Line Cinema and WingNut films is an example of a film that used green screens to create a locations and even to add CGI characters to the film to interact with the actors. This film had a budget of $93,000,000 and made $36,116,967.
The advance in technology is especially popular with distribution stage
of film making. It is a lot easier and cheaper to copy digital files in order
to distribute them to cinemas rather than actually copying the rolls of tape.
The film audiences are also being advantaged by the advance in
technology. One reason for this is the advance in blue ray from DVD’s and DVD’s
advancing from videos. This gives the audience easy access to the films and
allows them to watch at a high quality. Video on demand is also available on
many different sites and forms of technology such as the internet, tablets and
even on TV’s making it very easy and cheap to watch the newest films in the
comfort of their own home. Technological convergence's allow the audience to consume the film on all different types of technology such as phones, tablets and on youtube making it easier. They can also find any trailer and watch it on demand creating the opportunity for free advertisement for the distribution company of the film. Home exhibition on video on demand and youtube is becoming one of the more common exhibitors of films.
Technology also allows 360 degree marketing to be easier as there are many more digital portals that they can advertise on for example social media sites, you tube, tablets and still televisions there are even electronic billboards meaning that the institution can surround the audience with advertising to the point that they feel they have to see the film or they are missing out.
There are now TV’s available with very large
HD and 3D films meaning that they can consume the whole cinema experience at home. These however are very expensive and it is unlikely that many people actually own them. This means that the cinemas are once again offering some that is not cheap to have at home encouraging people to go to the cinema and therefore buying popcorn and drinks etc and spending money. IMAX is a cinema with an even bigger screen than cinema and even clearer and more realistic 3D therefore offering the audience an even more exciting experience and therefor making more money.
Technology also allows 360 degree marketing to be easier as there are many more digital portals that they can advertise on for example social media sites, you tube, tablets and still televisions there are even electronic billboards meaning that the institution can surround the audience with advertising to the point that they feel they have to see the film or they are missing out.
There are also disadvantages of new technology for the production and distribution companies. For example with digitally recorded films piracy is made a lot easier than just going to the cinema and recording the film that would have low quality results anyway. They just get hold of one digital copy and then they can copy it on a huge scale losing the companies a lot of money. In order to prevent this they have a digital release date around the world so that there is less need for piracy to happen as the film is available for everyone to see at the cinema at the same time.
Due to the new technology IMAX is so clear that the audience would try and reach out and grab things that are not actually there. There are now IMAX cinemas located all around the world, with quite a few of them in London. IMAX also affects the production of film as the film has to be filmed on IMAX film to be shown in IMAX, which is larger than normal film and more expensive. IMAX screens are 20m high and 26m wide compared to the average cinema screen which is 9m high and 21m wide.
A disadvantages for the exhibitors of using digital technology is that in order to exhibit digital films the old equipment they have for showing the movies that are on a film is no longer any good meaning they need to buy new expensive equipment to show digital films.
Recently they have even advanced to 4D cinema's where the audience is actually physically affected by the film. For example the seats move, real bubbles will come from around the screen, they will let out smells, the audience may get sprayed with water or blown with air all in relevance to the film allowing them to feel as if they are actually in the film.
Recently they have even advanced to 4D cinema's where the audience is actually physically affected by the film. For example the seats move, real bubbles will come from around the screen, they will let out smells, the audience may get sprayed with water or blown with air all in relevance to the film allowing them to feel as if they are actually in the film.
Tuesday, 18 March 2014
Monday, 17 March 2014
Representation of gender in Doctor Who
Mise-en-scene,
editing, sound and camera work can be used in order to represent
gender.
First of all
the mise-en-scene in the clip helps to establish the gender of each
character through the costumes and make up. Firstly the woman in the
clip can be seen to be wearing dark trousers and a dark coat, these
are not often clothing that would be worn by a stereotypical feminine
woman character so suggests that this character perhaps possesses
some masculine features. The clothing worn by the man in control
throughout the clip is wearing a suit, this goes with the fact that
he is in control of the situation. This is also confirmed by the way
he is controlling everyone at the beginning of the clip. The blonde
female character is wearing a stereotypical feminine woman's outfit
and make up. She also follows the crowed near the end of the clip
suggesting that she has the stereotypical trait of following the
crowd and just living her life the way that everyone else does. This
female character is higher up on the shot suggesting
that she has power over the man, which is often said within
society that behind everyman there is a woman. The décor of the
setting shows the audience that it is a sci-fi location shown with
the gadgets and technology surrounding the characters. Showing the
location allows the audience to understand that the man in the suit
appears to have control of the whole world suggesting that he is a
very powerful man. Its also very stereotypical that the man would
have power over the many women in the room. When the doctor turns
back from an alien to a man he also is wearing a suit so challenges
the power of the other man in the room as to who is the 'alpha male'.
The camera
shots, angles and composition can also be used to represent gender.
The first shot is a close up of the mans face in focus with the
guards bringing the prisoner woman in. This shot emphasises the mans
power as it is clear in this shot alone that it is on his command
that these characters are working under. This shot also allows you to
see the serious expression on the characters face. The next shot
shows all of the characters who appear to have a high status as they
are on a balcony showing the status of each character. This shot is a
low angle shot or possibly a point of view shot from the people who
are not on the balcony once again establishing the status of these
characters. They are a mix of both male and female suggesting
that at this point gender is not affecting there status. The
composition of the next medium shot shows the female prisoner central
with two guards and there guns almost in a symmetrical layout. This
shows how this character is completely under the control and at the
mercy of these men showing the power. A close up of the action of the
woman removing her 'transportation device' emphasises how vulnerable
and defenceless she is, a common stereotype of women. As the shot
changes to the prisoner character kneeling the camera uses a point of
view shot showing how the woman is being forced to look up to the man
who is in charge.
The editing
can also be used in order to show gender within the clip. The clip
uses fast straight cuts in order to keep continuity and
achieve a fast pace for the clip. There are lots of point
of view shots with eye line matches which show the facial
expressions on each of the characters faces. The two women characters
in what look sort of like nurses uniforms (a stereotypical job
of a women) seem to show fear in there eyes suggesting that they
are on the side of the prisoner girl. It is also stereotypical that
they would be showing fear as women are stereotypical of
this trait.
Overall the females in the clip are shown to have less power than the men by giving them stereotypical traits such as being weak, defenceless and at the mercy of men. The roles of the men has been split in to different characters. Some of the men are portrayed in the beginning to be powerful and unbeatable but this soon ends up being questioned by the actions of the women and the other characters lead by the women. The clip shows how women seem to use there mind in order to get want they want and to make a difference shown when the woman has spent time planning how she will defeat this man. The man is shown to simply use weapons and guards in order to get his way but ultimately in this clip the woman triumphs.
Monday, 10 March 2014
Representation of Sexuality
Representation of sexuality
The costumes worn in the clip help to show sexuality and the show the difference in the treatment by society. The women characters in the scene are seen wearing long dresses that cover there entire body with the only flesh being shown is the face and hands. This suggests that they have to be covered up in order to be respectful and even when the two female characters are in bed they are wearing night clothes that cover their entire bodies. The richer women appears to lust over the other girl shown when she hovers her hand over the characters body as she sleeps. both of the girls are wearing a plain white night dress suggesting that they are pure contrasting with how the characters facial expressions suggest that her intentions are not entirely innocent. The male character is wearing a scruffy sort of suit suggesting that he is quite smart yet also quite rogue as shown in his behaviour. The clothing helps to separate the sexuality of the characters as stereotypically (especially at this time) men would wear the trousers and women the dresses. Neither of the women seem to be wearing make up so this continues to make them seem respectful and pure.
The décor in the girls bedroom suggests that one of them is very wealthy and it contains very stereotypical objects for women such as a dressing table and mirror. The girls are trying on a dress another stereotypical activity of a female character. At this point you can see the look that the wealthier lady's look of lust as she strokes her shoulders suggestively. At one point in the clip the richer lady character can be seen reading suggesting that she also has some intelligence and has learned to read unlike other people, less fortunate people at this time. Both women are wearing there hair the same in a very simple scraped back way suggesting that at this time hair and appearance were not as important as they are now. When the richer character draws the other female character this shows how she is longing for her and drawing the person desired is often seen in films as a sign of romance and desire.
Both of the female characters have high female voices that could not be mistaken for a males which just continues to show the sexuality of the women. Both of these women are very feminine unlike the typical stereotypes that you get with lesbians. The non diegetic music playing in the beginning of the clip helps to show the time period of the clip and the wealthiness of the characters due to the music being quite classical, music stereotypically listened to by the upper classes. The wealthier characters voice is heard as a narrator allowing the audience to hear her feelings and emotions at this point although her facial expression also suggests her thoughts. The symmetric sound of the poorer girls breathing is heard quite a lot at this point of the scene which seems to be enticing to the richer character.
The clip starts of with a match on action as the girl holds the dress up to the other girl showing the continuity and reality of the clip. It then does a straight cut in to a medium close up of the women showing the action of the woman as she strokes the other characters shoulders, this allows the audience to understand how the character is lusting after the other character and will use any excuse to touch her. When the clip then changes to the main character reading the book in the library it uses a dissolve to go from one clip to the other so for a short time both clips can be seen at the same time. This makes the clip flow and seem continuos as well as suggesting that time has passed and that the character is thinking about the previous events showing that it meant something to her. Once again when the shot change to the girls in bed it dissolves again once again showing the passing of time, also shown in the change of costumes showing that it is now night time. The next transition is a dissolve again and once again shows that the character is thinking of the actions seen in the previous clip. Also in both of the scenes the same character is asleep so helps to keep continuity as the clip goes on and adds a connection to the previous clip. This shot is showing the characters facial expression at what she is looking at, there is then an eye line match as it shows the girl sleeping so it becomes clear that her facial expression is lust and she it once again lusting after the other female character. A while later the shot changes to back to the woman admiring the sleeping woman and then back again to a close up shot of her chest. The shot does not stay on that for long. It then goes back to the face and then back to the sleeping woman for a final time but this time is a close up of her lower body which it stays on for even less time. These quicker cuts show how the first woman should not be looking at this and only takes a quick glance so as not to get caught. The facial expression becomes even more obvious that it is lust and there is then a cut to the whole seen when it becomes clear that the man has realised how she is lusting after the woman.
The cuts begin to get a bit quicker as the man is whispering in the woman's ear and shows an eye line match when he looks around to see if anyone is watching him when he try's to grab her wrist. This maintains continuity in the clip as it allows the audience to see each cut in order.
The camera starts of with a slowly zooming establishing shot showing the location and establishing the characters in the scene. It then changes to medium shots showing the action of the girls holding up the dress and the facial expression of the characters, especially the lustful expression on the wealthier characters face. These shots also allow the audience to see the feminine but plain features of the characters. When the camera shows the character reading the camera is a medium shot and slowly pans past her constantly moving representing the thoughts running through this characters head.
Thursday, 20 February 2014
Ethnicity in hotel babylon
Mise-en-scene
Firstly the costumes used for each of the characters show there job and status within the hotel, for example the maids are shown to be wearing the traditional style maids uniform with an apron etc. chefs shown in the traditional chef outfit and other characters are shown to be wearing smart suits suggesting that they are possibly managers or other higher up jobs. The characters with the English accents are the characters who are wearing the suits and appear to have the higher paid and higher status jobs and the characters with the foreign accents have the less high up jobs showing how the locals appear to have superiority over the others. The formal costumes of the characters show how the location of the clip is a posh hotel where the staff are required to dress appropriately regardless of their ethnicity. The body language of the Italian/foreign chef is very touchy feely which could be a stereotypical trait of a foreign person who may not know the restrictions of personal space. This also shows how he is trying to act friendly in front of the higher staff suggesting him to be a suck up character. The décor in the hotel is drab and neutral which could be so as not to offend anyone with certain colours and just to keep the hotel natural and smart. 
The foreign chef is wearing black and acts happy and friendly with the English chef who is wearing white whilst the higher status characters are in the room but when they leave the foreign chef is shown to be unpleasant which could be represented in his black clothing in contrast to the English chefs white clothing. Camera shots, angles and composition
The first long shot showing the man walking past the pool allows us to see his appearance in his clothing and his ethnicity. As he continues walking we see the other man of a similar ethnicity get out of the pool and approach him. A medium close up of the first man shows his reaction to the second man to be as if he wants to avoid him which is also suggested the way he responds to the man. An over the shoulder shot while the two have a conversation informs that they know each other, suggesting that just as they appear to have the same ethnic background they would automatically know each other. The conversation between the two suggests that maybe their past is something that the first character has tried to forget which is confirmed when the second character talks about ganja. This is very stereotypical as this is suggesting that because both characters are black they would smoke ganja which is commonally smoked in Jamaican countries. The camera also does a zoom into Bens face to emphasize the characters facial expression. The camera angle as the two manger characters walk down the corridor is in line with them or slightly below eye line level, this is suggesting that the audience are below these characters which could be connected to the fact that they are English as when other characters such as the chefs and maids the camera angle is higher up suggesting that the audience and the manager characters are above them. Also in this scene it is set up so that you can see characters cleaning and working who look like they have a foreign ethnicity while the English characters seem to wander down the corridor not working hard.The point of view shot from the Chinese looking man sitting on the bed shows what he can see emphasising the actions of the cleaners as they strip. When the shot changes to the close up of the money it is understood that this is the reason that these cleaners are doing this and suggests that they are slightly desperate for money as this is not something someone would necessarily choose to participate in shown by the younger clearly less experienced cleaner leaving and the reaction shown in a close up of the other worker as she sees the cleaner leaving whilst doing up her shirt.
Sound
The accents of the characters emphasize there ethnicity and there status within the clip. For example the first man in the clip who works at the hotel speaks with a fairly posh accent where as the man who appears to be from the same ethnic group has a less posh accent suggesting that they are from different up bringing's despite the same ethnicity. This is also suggested in the fact that Ben the hotel worker seems to want to avoid having the conversation with this other character. The ethnicity of the cleaners is also emphasised by there accents which contrasts with the far exaggerated accents of the English characters in the clip. The music in the clip doesn't appear to have any connection to the different ethnicity's in the clip.
Editing
Straight cuts are used in the clip to ensure that continuity is maintained throughout. The shot reverse shot used during the conversation between the two black men at the beginning of the clip allows the audience to see the ethnicity of the characters showing the similarities in appearance and difference in character and voice.
Wednesday, 12 February 2014
Homework - 13/02/2014
“Successful
media products depend as much upon marketing and distribution to a
specific audience as they do upon good production practices.”
To
what extent would you agree with this statement, within the film
area.
“Successful
media products depend as much upon marketing and distribution to a
specific audience as they do upon good production practices.”
To
what extent would you agree with this statement, within the film
area.
Marketing
and distribution is a vital part of the process of getting a film
popular and well-known. Take a successful film such as Avatar and
remove the marketing and distribution process and it is unlikely that
the film would do as well do to lack of the public knowing about it
certainly on a worldwide basis.
Marketing
includes things such as merchandising, advertising and interviews
with the cast and crew, all of which gets the film discussed world
wide and gets audiences talking about the film before it has even
come out in cinemas. With out this even the best made and highest
budget films would not due as well.
The
distribution of film is also a vital part in the process of a film
becoming popular. After and during the film being marketed good
distribution is key in order for the people who have seen the film to
have easy access to view the it, with out good distribution such as
firstly a lot of cinema showings and then DVD rental and sale any fan
base built up will die down.
Monday, 3 February 2014
Homework - Section B practice
To
what extent does digital distribution affect the marketing and
consumption of media products in the media area you have studied?
Candidates
must focus on the following media areas: Film
Digital
distribution has a very positive affect on marketing and consumption
of media products. It is the advantages of digital distribution that
creates this positive affect mainly that it is easier, cheaper and
quicker to send digital files than tins of film to the cinemas.
If a
film uses well-known and popular actors and directors interviews of
these are seen digitally therefore promoting the film and the fans of
the actors and directors build up a fan base without the film even
being seen yet.
Marketing
films is made a lot easier with digital distribution as this means
that the trailer or advertisements can be found within seconds on the
internet therefore repeatedlly reminding people that the film is out
or soon to be. Television is also used to show film trailers once
again reminding people of the film and ensuring that everyone sees
the advertisement as most people watch tv at some point in there day.
These methods also start people talking about the film if they think
it looks like there genre they may suggest it to a friend and creates
further advertisement. 
Finally DVD's and digital streaming make it easier and cheaper for people to see films once they have finished being shown in the cinema. This then makes people watch them due to the lack of effort needed to do so. However this can also become a disadvantage due to films being illegally downloaded and played for free.
Monday, 27 January 2014
Harry Brown Homework
The film was distributed by lionsgate.
A Daniel Barber film.
The film was directed by Matthew Vaughn, Kris Thykier, Matthew Brown,
Keith Bell
The year of release...
Keith Bell
The year of release...
The film was released on November 11
2009.
2009.
The classification...
The film is classified as an eighteen due to its strong use of violence, strong language and drug use.
The revenue that the film took...
Money spent - $7,300,000
The revenue that the film took...
Money spent - $7,300,000
World wide gross - $6,294,140
Profit - loss of $1,005,860
Brief synposis...
The film is about an area of London that has trouble with gangs, violence and drugs. An elderly man called Harry Brown's friend is murdered by a local gang so Harry takes it upon himself to get justice as the police had previously failed to do so. One by one he shoots all of the gang and finds out how his friend dies. This eventually ends up in a stand off with Harry, the leader of the gang and his uncle. As the leader of the gang is about to kill a lady the old man takes a gun from his sock and shoots the leader. This then leaves Harry at the mercy of the uncle but at this point the polices gun lasers appear on the mans chest and then they shoot him dead. Harry Brown gets away with his crime and at the end he is seen walking through the userpass, a place previously obtained by the gang as a sign that he has got justice and this is no longer a problem for the gang.
The story is told in a way that even though Harry Brown is breaking the law te audience is on his side. The audience has sympathy for Harry brown as he is an old man and is shown to have some of the typical stereotypes.
Youth is portrayed to be violent, aggressive and unsympathetic. The people in the area are shown to not have had the best up bringing and the location is shown to be rough and a dangerous place to live. The youths are shown to wear hoodies and tracksuit bottoms which stereotype that they are bad behaved and would be happy to break the law and commit crime.
The lighting in the film is quite natural as this makes the film seem more realistic and not staged. In the beginning of the film a hand held camera is used which doesn't have the best quality picture, this adds to the realistic way the film is shown and shows the audience these characters view of the situation.
The titles at the beginning of film were very small and simplistic which was done intentionally to represent how Harry Brown is an ordinary little man in a big world in which, he doesn't stand out for any reason, despite being the main character of the film.
The makers of the film put thought into every little detail in order to make the film exactly how they want it. For example they built a dirty bathroom just for one small scene, so that the audience get exactly the right idea about the location.
Harry Brown is seen completing ordinary everyday tasks such as making toast, washing up and wiping up crumbs all adding to the fact that he is just an ordinary man showing how his life no different from any ordinary persons.
Youth is portrayed to be violent, aggressive and unsympathetic. The people in the area are shown to not have had the best up bringing and the location is shown to be rough and a dangerous place to live. The youths are shown to wear hoodies and tracksuit bottoms which stereotype that they are bad behaved and would be happy to break the law and commit crime.
The lighting in the film is quite natural as this makes the film seem more realistic and not staged. In the beginning of the film a hand held camera is used which doesn't have the best quality picture, this adds to the realistic way the film is shown and shows the audience these characters view of the situation.
The titles at the beginning of film were very small and simplistic which was done intentionally to represent how Harry Brown is an ordinary little man in a big world in which, he doesn't stand out for any reason, despite being the main character of the film.The makers of the film put thought into every little detail in order to make the film exactly how they want it. For example they built a dirty bathroom just for one small scene, so that the audience get exactly the right idea about the location.
Harry Brown is seen completing ordinary everyday tasks such as making toast, washing up and wiping up crumbs all adding to the fact that he is just an ordinary man showing how his life no different from any ordinary persons.
Monday, 20 January 2014
Homework for 21st January
Notes:
Mise-en-scene -
Camera -
Sound -
Music - suave, jolly, upbeat
Editing - smart and strait,
An establishing shot showing the man being taller than both women suggests that he has more power and status than they do which is confirmed in the fact that they have both entered his shop.
The man then takes the dress off of the lady and uses his body to block her from the rail which then makes her leave. This shows how the male has the power over the woman that he can make them leave. A medium shot of the two men drinking allows us to see eye line matches between the characters and that they are at a very similar level suggesting that neither character holds more power than the other. When the older character breaks the fourth wall this continues to emphasise there power as this is not a common thing to happen in programmes.
The mise-en-scene in the shop with the neat and organized layout reflects the mans character. He also is shown to be quite feminine in his mannerisms and by the stereotype that he works in a shop selling women's clothing. He is wearing a smart suit and has a tidy appearance all adding up to him being a sophisticated high class character. The blonde woman in the clip is also wearing a suit but hers is a little bit less formal and as it is a skirt this suggests more feminine characteristics and that perhaps her power is not as high as his. Her blonde hair stereotypically suggests that she is not of great intelligence, however later in the clip it is clear that this is not the case and that her power is now more than the shop mans. The older woman in the shop is not wearing a suit and is the shortest in height suggesting that she has a lower status than these characters. The fact that she then cannot afford to buy the dress and leaves the shop confirms this point. In the gentlemen's club the men once again are shown to be wearing suits, smoking and drinking, this suggests that they are sophisticated and have the time and money to do this. All of the clip so far is suggesting that men have more power than women.
The editing in the clip, including the straight cuts and action matches help to build continuity and continues the smart and high class attitude the characters in the clip seem to have. The eye line match when the older woman looks up at the shop man their eye lines match but this emphasises that he is looking down on her. When the scene changes from the woman trying the dress on to having the dress on black slides in from the left following the ladies character, this makes her character seem more elegant and possibly foreshadows her more complicated side shown later in the clip.
Lastly the sound in the clip helps to emphasis each characters personalities. In the shop the non diegetic music is quite happy and upbeat as the man prances round his shop, as he knocks the woman down and discovers that she cant afford the dress the music stops emphasising the fact that the man no longer wants to talk to the woman and once again shows his power. Finally the music in the men's club is quite sophisticated so gives this trait to the men that are drinking there.
Mise-en-scene -
- Sophisticated clothing
- non-cluttered, high class shop.
- Blonde lady in suit - smart, high class
- Man in suit, smart
- Mans body language blocks the woman away from the clothes after he takes the dress of her.
Camera -
- Man is taller than the women - authority - looks down at her
- close up shows blonde woman's appearance
- close up shows the woman's hands shows her to like expensive jewellery and looks after appearance (nails)
Sound -
Music - suave, jolly, upbeat
Editing - smart and strait,
An establishing shot showing the man being taller than both women suggests that he has more power and status than they do which is confirmed in the fact that they have both entered his shop.
The man then takes the dress off of the lady and uses his body to block her from the rail which then makes her leave. This shows how the male has the power over the woman that he can make them leave. A medium shot of the two men drinking allows us to see eye line matches between the characters and that they are at a very similar level suggesting that neither character holds more power than the other. When the older character breaks the fourth wall this continues to emphasise there power as this is not a common thing to happen in programmes.
The mise-en-scene in the shop with the neat and organized layout reflects the mans character. He also is shown to be quite feminine in his mannerisms and by the stereotype that he works in a shop selling women's clothing. He is wearing a smart suit and has a tidy appearance all adding up to him being a sophisticated high class character. The blonde woman in the clip is also wearing a suit but hers is a little bit less formal and as it is a skirt this suggests more feminine characteristics and that perhaps her power is not as high as his. Her blonde hair stereotypically suggests that she is not of great intelligence, however later in the clip it is clear that this is not the case and that her power is now more than the shop mans. The older woman in the shop is not wearing a suit and is the shortest in height suggesting that she has a lower status than these characters. The fact that she then cannot afford to buy the dress and leaves the shop confirms this point. In the gentlemen's club the men once again are shown to be wearing suits, smoking and drinking, this suggests that they are sophisticated and have the time and money to do this. All of the clip so far is suggesting that men have more power than women.
The editing in the clip, including the straight cuts and action matches help to build continuity and continues the smart and high class attitude the characters in the clip seem to have. The eye line match when the older woman looks up at the shop man their eye lines match but this emphasises that he is looking down on her. When the scene changes from the woman trying the dress on to having the dress on black slides in from the left following the ladies character, this makes her character seem more elegant and possibly foreshadows her more complicated side shown later in the clip.
Lastly the sound in the clip helps to emphasis each characters personalities. In the shop the non diegetic music is quite happy and upbeat as the man prances round his shop, as he knocks the woman down and discovers that she cant afford the dress the music stops emphasising the fact that the man no longer wants to talk to the woman and once again shows his power. Finally the music in the men's club is quite sophisticated so gives this trait to the men that are drinking there.
Tuesday, 14 January 2014
History of the British Film Industry
Early History:
First Government Support:
The Challenge of American Film Exports:
The 1930's boom and bust:
- Cinema as an entertainment industry emerged from a series of innovations in the late nineteenth century mostly in United States, France and the United Kingdom.
- Small studios were established around London producing short films for use by travelling showmen and in music halls.
- In the first decade of the twentieth century, more than 30 film studios were established.
- British films rapidly established a large share of the market at home and abroad.
- This included 15 per cent of the American market by 1910.
- The initial success faded as American production took off, using expensive and heavily marketed film.
- At the same time as film production was declining, going to the cinema flourished as a pastime of the British public.
- In 1908 Investment in cinema increased with the founding of many companies and investments of £1.5m.
- The government recognised the potential of the film industry as a source of revenue, when it included cinema together with other entertainment, music hall and theatre, in the entertainment tax, introduced in 1916.
- The rate was 25-50 percent of the price of cinema tickets then got reduced in the 1920's but was abolished in 1969.
- 1925 British film production had declined.
- Fewer than 40 feature films were being made a year.
- The majority of films shown were American.
- May 1925, lord Newton raised the issue in the house of lords, 'industrial, commercial, educational and imperial interests'.
- In 1927, the government recognised the importance of film production to the British economy.
- The Cinematograph Films Act 1927 recognised the interdependency of production, distribution and exhibition, and sought to encourage home production by setting quotas for British-made films to be met by both distributors and exhibitors.
- The act was successful in the sense that production of films in the UK doubled.
- It also established several new production companies, including British international Pictures at new studios in Elstree, Warner studios at Teddington and Fox's studios at Wemberly.
- Government was quick to recognise the domestic importance of the film industry and film production.
- The American authorities were even quicker to recognise the importance as an export industry.
- American missions abroad were reporting on foreign film market opportunities as early as the 1910's.
- 1926, congress appointed $15,000 to set up the Motion Picture section within the Bureau of Foreign and Domestic Commerce of the department of commerce.
- This collected market information through 44 foreign offices and 300 consular offices.
- The section also appointed a trade commissioner in Europe.
- Harvard business school started to offer seminar series in the business and management of the film industry and several other American business schools and universities followed.
- Domestically the film industry was responsible for about 2 percent of overall US.
- The hollywood studios generally broke even on the American market and derived their profits from export revenues.
The 1930's boom and bust:- The arrival of the 'talkies' in 1928 had a positive effect on British film production.
- Their films were projected in the home market and, unlike the French and German film industries, able to compete with American sound films without the need for dubbing.
- The result was that the industry experienced a boom.
- The most successful British film production company was London Film Production.
- This was founded by an immigrant from Hungary, Alexander Korda.
Emergent British Cinema 1880-1900:
- Modern cinema is generally regarded as descending from the work of the French Lumiere brothers in 1892.
- The first moving Pictures developed on celluloid film were made in Hyde Park in 1889 by William Friese Greene.
Film Production from 2012:
- In 2012 647 films were released during the year - more than 12 per week.
- Action was the UKs favourite genre taking 28% of the box office.
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