“Successful
media products depend as much upon marketing and distribution to a
specific audience as they do upon good production practices.”
To
what extent would you agree with this statement, within the film
area.
Marketing
and distribution is a vital part of the process of getting a film
popular and well-known. Take a successful film such as Avatar and
remove the marketing and distribution process and it is unlikely that
the film would do as well do to lack of the public knowing about it
certainly on a worldwide basis.
Marketing
includes things such as merchandising, advertising and interviews
with the cast and crew, all of which gets the film discussed world
wide and gets audiences talking about the film before it has even
come out in cinemas. With out this even the best made and highest
budget films would not due as well.
The
distribution of film is also a vital part in the process of a film
becoming popular. After and during the film being marketed good
distribution is key in order for the people who have seen the film to
have easy access to view the it, with out good distribution such as
firstly a lot of cinema showings and then DVD rental and sale any fan
base built up will die down.
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