Homework - Section B practice

To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied?

Candidates must focus on the following media areas: Film

Digital distribution has a very positive affect on marketing and consumption of media products. It is the advantages of digital distribution that creates this positive affect mainly that it is easier, cheaper and quicker to send digital files than tins of film to the cinemas.

If a film uses well-known and popular actors and directors interviews of these are seen digitally therefore promoting the film and the fans of the actors and directors build up a fan base without the film even being seen yet.

Marketing films is made a lot easier with digital distribution as this means that the trailer or advertisements can be found within seconds on the internet therefore repeatedlly reminding people that the film is out or soon to be. Television is also used to show film trailers once again reminding people of the film and ensuring that everyone sees the advertisement as most people watch tv at some point in there day. These methods also start people talking about the film if they think it looks like there genre they may suggest it to a friend and creates further advertisement.

Finally DVD's and digital streaming make it easier and cheaper for people to see films once they have finished being shown in the cinema. This then makes people watch them due to the lack of effort needed to do so. However this can also become a disadvantage due to films being illegally downloaded and played for free.